2019 All Mountain Team Expectations

Congratulations, you’re on the 2019 Rock/Creek All Mountain Team!

We’re excited to invite you into the Rock/Creek 2019 All Mountain Ambassador Team. Please review all guidelines of the program below. If you have any questions or if your circumstances have changed, please let us know.


Big Picture:

Responsible and positive representative of your sport

We not only want you to participate in events, we also want you to inspire the community and champion other outdoor athletes’ goals and dreams. We aspire to partner with people who are positive and passionate representatives of outdoor recreation. In essence, you are an “in the field” representative, and the image you portray is a direct reflection of Rock/Creek, The North Face and the All Mountain Team.

Brand Representation

As a Rock/Creek All Mountain Ambassador, you will be expected to wear your The North Face kit in public events throughout the year. These can be road races, trail races, rock climbing competitions, mountain bike races, paddling events, non-profit community-based events, fun runs, obstacle events, etc. We don’t care about podium finishes, we care about great attitudes and positive energy.

Social Media Mentions

You must be willing to promote Rock/Creek and The North Face by posting and tagging us on your preferred social platforms (we use Facebook, Twitter and Instagram).

Conflicting Sponsorship

You may not have a concurrent relationship/sponsorship with any other Retailer while being on the Rock/Creek All Mountain Team.

Fine Print:

Volunteer Hours and Community Events

  • Ambassadors are required to complete 15 hours of volunteer work throughout the year.
  • Any type of volunteer work is acceptable, though outdoor and environmentally-minded service is preferred.
  • New for 2019: You are responsible for tracking and logging your volunteer hours in this form. We will review volunteer hours at the end of the year. Failure to complete the required number will jeopardize your position on the Team. 

Quarterly Meetups

  • Rock/Creek and The North Face will sponsor an AMT meetup at least once per quarter. These might be pint nights, group outings, local volunteer work, etc.
  • We understand that schedules are tight, but we ask that you do your best to attend as many of these meetups as possible. In return, we will do our best to schedule meetups to accommodate as many people as possible, and we’ll provide the beer.

  • For Ambassadors not local to Chattanooga, stay tuned for more info on meetups in your area.

Rock/Creek Events and Sponsored Events

  • Rock/Creek hosts and sponsors many events each year, such as pint nights, demo runs and film festivals. You are not required to attend all of them, but we ask that local Ambassadors attend some and promote them via word of mouth and/or social media.

  • You are not required to wear your AMT kit to these types of events.

What’s in it for you

Please note: This is not a paid athlete sponsorship program. No monetary compensation will be awarded to the All Mountain Team.

Custom Ambassador Wear

Ambassadors will be provided with custom The North Face apparel branded with the Rock/Creek All Mountain Team logo. Plus, Ambassadors will have opportunities to earn extra gear and swag throughout the year.

If you are a returning Ambassador, you are not guaranteed an entirely new kit for 2019. 

Apparel & Footwear Pro Deal

You will receive an insider-exclusive Rock/Creek pro-deal discount*. Your pro-deal is a privilege, and pricing should not be shared with family, friends, or anyone else.

*Limitations and deadlines will apply, more info to come.

Free Rentals

Ambassadors receive free mountain bike, SUP and kayak rentals from Rock/Creek Rentals. During peak times (weekends during the summer), availability is not guaranteed.

Free or discounted entry to races and events

Ambassadors receive free entry to all Rock/Creek races with a provided coupon code. It is your responsibility to sign up before spots run out. Additionally, we will offer discounted entry to ticketed in-house events and other affiliated community events when possible.

Here’s what’s next.

Sign the Rock/Creek All Mountain Team Agreement (Click here)

Fill out your info in the 2019 AMT Roster. Make sure to also fill out the second tab. (Click here)

Like us on Facebook

     Rock/Creek:  facebook.com/rockcreekoutfitters/

     Rock/Creek Races: https://www.facebook.com/rockcreekraces

Follow us on Instagram

     @rockcreekgear:  instagram.com/rockcreekgear

     @rockcreekraces: instagram.com/rockcreekraces

Follow us on Twitter

     @rockcreek: twitter.com/rockcreek

Social Media Posts

We ask that you include Rock/Creek in your outdoor posts so that we can share your photos and videos through our social channels. If for any reason you do not want Rock/Creek to share your posts, let us know.For relevant posts*, you should:

  • Tag Rock/Creek in your photo, video, or location.

  • Use the hashtags #RockCreekGear, #setnfambassador, #neverstopexploring and #AllMountainAmbassador.  

  • New for 2019: We are adding The North Face’s hashtag #neverstopexploring

* Click here for examples of the kinds of posts we love to see.

Here are a few guidelines:

  • Tag us and use the hashtags in posts that are relevant to Rock/Creek, The North Face, gear, the outdoors, a race, etc. This can be a training day, an event, a finisher metal, volunteering, a casual day in the woods, etc.

  • You don’t need to tag us in photos from your family’s tacky Christmas party, a video of your cat doing something hilarious or pictures of you throwing down at a wedding (unless it’s an AMT wedding). You get the idea.

  • Your privacy settings may prevent us from seeing your posts, even if you tag Rock/Creek. Feel free to send your photos to [email protected] if you’d like to keep your privacy settings locked-down. 

If you feel that this request is unreasonable, please reply to this email and let us know your concerns. No one will be removed from the team based on a lack of posts, but we deeply appreciate the callout if you can!

What to use on each platform

InstagramTag @rockcreekgear in your photo or captions and use the tags #RockCreekGear, #setnfambassador, #neverstopexploring and #AllMountainAmbassador
FacebookTag Rock/Creek in your post or photo. Hashtags are optional on Facebook.
TwitterTag @rockcreek in your tweet or photo, and use #AllMountainAmbassador if space allows.

Pro tips on posting

If you’d like to see your photo featured on our social channels, here are some tips:

  • Unlock your privacy settings – If only your friends can see it, we’re less likely to be able to find it.

  • Send it directly to us – If you’re not into posting or if you want to be extra sure we see your stuff, send photos and stories to [email protected]

  • Use your hashtags – we follow these closely. If you use them, there’s a good chance we’ll see it.