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Reduce, Reuse, Re-Chaco & Save 20% on New Chaco Sandals

Rock/Creek and Chaco announce today the continuation of the relationship with the nationally recognized shoe charity, Soles4Souls, for the purpose of collecting gently used shoes for those in need. Now through the end of July, Chattanooga residents and shoppers are encouraged to donate their gently used or new pairs of shoes, sports sandals, or boots to Rock/Creek in exchange for a 20% discount on a new pair of Chaco Sandals.
In 2009, over 500 pairs of lightly worn shoes were given by Rock/Creek to support victims of natural disasters or extreme poverty. Soles4Souls came about from one man’s vision to offer aid–in the form of shoes–to those in need. After the tsunami hit Southeast Asia in 2004, founder Wayne Elsey felt the calling to help. He facilitated the collection of a quarter of a million pairs of donated shoes for tsunami victims.
Since 2005, Soles4Souls has given away over 7 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds) made possible through participating organizations like Rock/Creek and Chaco. Shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States.
Rock/Creek encourages everyone to enjoy their summer in a new pair of Chaco Sandals while making a difference for those in need. Donations may be taken to three store locations: Rock/Creek at 2 North Shore, Rock/Creek Down Under in Coolidge Park, and Rock/Creek at Hamilton Place. Online shoppers may contribute as well.

(The original value of your donated shoes should be roughly equivalent to that of your new pair of Chacos. Coupon does not apply to prior purchases or Chacos already on sale, but we’d still love to have your shoes to send to donate. Coupon expires July 30,2010 at midnight eastern time.)
About Soles4Souls:
Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Visit for more information.
About Rock/Creek:
Rock/Creek is an independent specialty outdoor retailer based in Chattanooga, Tennessee with over 20 years of brick and mortar experience. With a dedicated staff of outdoor enthusiasts and gear experts, Rock/Creek offers only the very best outdoor apparel and equipment from top brands like Marmot, Patagonia, SmartWool, The North Face, Chaco Sandals, Yakima, and others to ensure that customers are comfortable and safe in the outdoors.
Along with our online specialty shop,, we provide quality gear for a host of outdoor sports including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. As a leader in the outdoor industry and in the larger community, we use outdoor retail as a platform to encourage outdoor recreation and stewardship and to improve access to the backcountry. Rock/Creek hosts the Rock/Creek Trail Series, attracting thousands of top trail running competitors from across the nation to Chattanooga, and is a founding sponsor of the Triple Crown Bouldering Series.
As part of this mission, Rock/Creek is a proud member of the Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience. We stand together to help facilitate a market for performance-oriented, revolutionary products, create a unified marketing presence for high quality, local outdoor specialists, and help protect and sustain the quality and access to the environment on a local, national and global level.

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