Rock/Creek has over two decades of experience in the outdoor industry, both in brick-and-mortar retailing and online. We have a wide variety of experts in all areas of the outdoors, and would be happy to make them available to you for interviews in person, via phone, or email. If it’s a human-powered activity, chances are someone in our company actively participates in it, and would be happy to talk with you about it.
mark [at] rockcreek.com
423.266.8200 ext. 1113
07-21-2010: “Wild Trails” Recently on Around and About. [Web]
Jonathan Mobley speaks with Rabbit Zielke from WUTC 88.1 FM about the new Wild Trails organization, which helps organize and benefits from the Rock/Creek Trail Series.
07-21-2010: “Greenway 5 Mile Trail Race” Recently on Around and About. [Web]
Jonathan Mobley speaks with Rabbit Zielke from WUTC 88.1 FM about the upcoming Greenway 5 mile trail race.
06-2010: “Stumped But Not Defeated,” Garrett Graubins, photography by Andrew Kornylak. Trail Runner Magazine [PDF]
Get up one more time than you fall down and you just might finish the East’s legendary meat grinder, the StumpJump 50k.
06-14-2010: “Staying Cool: Wardrobe Matters at Riverbend” Chattanooga Times-Free Press [PDF]
Rock/Creek’s Rachel Tucker and Mark McKnight give their fashionable picks for warm-weather outdoor festivals like Chattanooga’s Riverbend.
02-12-2010: “Southern 6,” Recently on Around and About. [Web]
Jonathan Mobley speaks with Rabbit Zielke from WUTC 88.1 FM about the upcoming Southern 6 trail race.
02-03-2010: “SAU hosts Southern 6 trail race Feb. 21,” Chattanooga Times-Free Press’ Community News [PDF]
The Community News reports on the upcoming Southern 6 trail race and “kiddie k.”
12-2009: “Make the Jump: Rock/Creek StumpJump,” Ultrarunning Magazine. [PDF]
Race report and results, along with photography from the race by Andrew Kornylak.
08-11-2009: “Outdoors retailer Rock/Creek kicks off back-to-school backpack e-mail promo,” DMNews. [Web]
Mark McKnight discusses Rock/Creek’s back-to-school backpack sale and email campaigns around the sale.
07-15-2009: “Rock/Creek and Chaco Collect Hundreds of Donated Shoes for Communities,” SNEWS. [Web]
Chaco and Rock/Creek collected over 500 pair of shoes through the 6th annual donation program. This year’s shoes go to Soles4Souls, the largest shoe-donation charity in the world.
05-20-2009: “Marathon leads runners into the Boonies,” Weekly Community News. [Web]
Randy Whorton, Kris Whorton, and Mark McKnight talk about the Scenic City Trail Marathon & 1/2 Marathon to take place on Raccoon Mountain.
Rock/Creek and Southern Adventist University teamed up for a first-time race called the Southern 6. Article features interviews with event organizers: Rock/Creek’s Mark McKnight and Southern’s Joy McKee.
Rock/Creek gifts $2,000 of the $9,000 raised at the 2008 Rock/Creek StumpJump. The money will go toward timing equipment and other needs so that Signal Mountain High School will be able to host cross country meets on the Cumberland Trail.
The Rock/Creek Stump Jump has become one of the largest ultra marathon-distance races in the country. The Chattanooga-based retailer raised $9,000.00 to benefit local trail development and the Cumberland Trail Conference’s (CTC) ongoing efforts to build the Cumberland Trail State Scenic Trail.
Recap of the 8th Annual StumpJump 50k, with details on the $9,000 donated from the race proceeds: $3,500 went to the Cumberland Trail Conference, $3,500 to the Wilderness Trail Running Association, and $2,000 to Signal Mountain High School Cross Country.
Describes Rock/Creek and Icebreaker’s “We’re Bagging Cotton” promotion, where customers are invited to turn soggy old cotton t-shirts into earth-friendly reusable shopping bags and to try an Icebreaker merino top with a discount.
Results listings for the 50k and 11 mile races, as well as a quick writeup on Rock/Creek Race Team member John Anderson’s victory.
Results listings for the 50k and 11 mile races.
Article a week before the 2008 Rock/Creek StumpJump talks about the national scope of the race, the 500-runner cap being reached, and the fact that registered runners represent 25 out of 50 states as well as Micronesia, the Northern Mariana Islands, and Canada.
The Lookout and Signal Mountain Mirrors carried this article about the upcoming race, including the fundraising efforts from previous years.
Chattanooga’s monthly magazine from the Times Free Press covers the growing trail running and adventure racing scene, featuring a profile of the Rock/Creek StumpJump and an interview with Rock/Creek Marketing Director Mark McKnight.
Rock/Creek and Patagonia gift $3,100 for trail work and access at a local land trust on Lookout Mountain in Georgia.
Photo and mention of Rock/Creek staff member Clay Warner running the second day of the Chattanooga Mountains Stage Race on Lookout Mountain, part of the Rock/Creek Trail Series.
Recap of the third day of the Chattanooga Mountains Stage Race, part of the Rock/Creek Trail Series. The day’s course began at Nolan Elementary School on Signal Mountain and went into Prentice Cooper. Rock/Creek Race Team member Matt Sims won overall, with team member Jaclyn Greenhill taking second place in the women’s division. Sims and Greenhill also won overall for the entire 3-day race in the men’s and women’s divisions respectively.
Rock/Creek Race Team member Stephen Taylor won the second stage of the three-day Chattanooga Mountains Stage Race, part of the Rock/Creek Trail Series.
Article detailing the first day of the 3-day Chattanooga Mountains Stage Race, part of the Rock/Creek Trail Series. This day’s run featured a 22-mile course starting from the Lula Lake Land Trust and running through Covenant College and back. Rock/Creek Race Team member Michael Green won overall, with another team member Jaclyn Greenhill winning the women’s division.
Rock/Creek Race Team member Josh Wheeler takes the title for his division at the Ford Ironman 70.3 Florida Triathlon.
The 2nd Annual Scenic City Trail Marathon raised $3,300 for the Wilderness Trail Running Association. Rock/Creek Race Team member Jaclyn Greenhill won the women’s division.
Recap of recent Rock/Creek Race Team members’ victories. Two runners won the Southeast regional championships for trail running in two distances: Sheridan Ames took the 50k and Matt Sims took the Half Marathon title. Johanna Gartman and Stephen Taylor won the women’s and men’s overall titles at Chattanooga’s Scenic City Triathlon. John Anderson won the Old Pueblo 50 miler and finished second in the Zane Grey 50 miler.
Follow up article from the Rock/Creek River Gorge Trail Race, which raised $1,500 for trail work in its seventh year.
Rock/Creek Race Team member Josh Wheeler wins the Scenic City Half Marathon.
Front cover image and several in-article images of Rock/Creek’s Two North Shore store by Mark McKnight. Comments from General Manager Wes Napier. Quote from McKnight about getting kids involved in outdoor activities.
Three-page color article features the Rock/Creek StumpJump 50k, the only US race in the publication. Runner Gerd Durr describes his experiences running the race and visiting the States. If you’re not a German speaker, check out Jim Johnson’s translation on our blog.
Rebecca Cruz covers the ribbon cutting and grand opening for Two North Shore. Explains the environmental remediation on the site, recycled materials, energy efficiency, rainwater recycling, and other elements that will go into the LEED certification.
Brief article on the new Two North Shore development’s environmental focus.
Article on Grand Opening festivities.
Announcement of the Grand Opening ceremonies for Rock/Creek’s new Two North Shore location.
Developer Steve Arnsdorff and Rock/Creek’s Mark McKnight discuss the environmental aspects of the Two North Shore development
Article with Heather Johnson of River Street Architecture explaining environmental aspects of new Rock/Creek and Greenlife development.
Article on Rock Creek employee Josh Wheeler’s bout with brain cancer and his triathlon training. Josh has qualified within the top 35 for the 2007 Age Group Nationals in Portland, OR. He hopes to finish top eight and qualify for the 2007/2008 Worlds.
Article on Chattanooga area businesses committing to the environment. Mentions our new LEED-certified retail store and cites Mark McKnight in reference to greenwashing.
Outdoor section article on Chaco and Rock Creek raising money to purchase Boat Rock bouldering area.
Feature article on the history, philosophy, and future of Rock Creek.
RockCreek cited as retailer participating in new prAna Natural Wind Power Initiative
Article on new Rock Creek store in North Chattanooga, with conceptual drawing.
Harrowing story of RockCreek.com employee Josh Wheeler’s bout with cancer during his senior year in high school, and how he continues to win triathlons after two brain surgeries.
Early coverage of Rock/Creek’s new store location at Two North Shore. The plans call for LEED certification based on green design elements including sustainability of the site, energy and atmosphere elements, water efficiency, materials and resources, and indoor environmental quality along with innovative design process.
04-25-2006: “Did you hear?… Rock Creek Outfitters garnered some nifty exposure with Tour de Georgia sponsorship participation,” [PDF] Gear Trends Specialty News
RockCreek sponsored the 2006 Tour de Georgia, presenting King of the Mountain checks at the podium.
RockCreek named one of the top 25 stores in America, based on the rankings of 100 adventure experts, and “judged each store on staff expertise, location, contribution to the local adventure scene, and product quality.” Specifically, Rock Creek was named the #2 Paddling store in the country.
- 11-11-2007: Rock/Creek, Local Outdoor Enthusiasts Improve Sunset Park
- 09-21-2007: Sterling Rope and Rock/Creek Launch Rope Recycling Program
- 09-21-2007: Sterling Rope and Rock/Creek Launch Rope Recycling Program
- 04-20-2007: Rock/Creek Outfitters Honors Chaco with Environmental Stewardship Award
- 04-18-2007: Rock/Creek River Gorge Race Raises $1500 for Cumberland Trail Conference
- 01-11-2007: Rock/Creek & Chaco Raise $8000 for Access to Boat Rock Bouldering Area
- 10-16-2006: RockCreek.com Gives $3000 to Cumberland Trail Conference
- 10-02-2006: Custom Chaco Sandals Help Climbers Gain Access
- 06-13-2006: Shoe Recycling Program Benefiting Himalayan Communities
- 04-10-2006: Rock/Creek Switches to Wind Energy for Earth Day
- 04-10-2006: RockCreek.com Partners w/ Lula Lake Land Trust, Preserve Rock Creek Watershed
- 04-05-2006: Rock/Creek Outfitters to Sponsor North America’s Premier Cycling Event
- 03-06-2006: RockCreek Team Places 2nd in Goldrush 24 Adventure Race
- 04-10-2005: One Man’s Eco Taxi Leads the Way for a Greener Future
Ad highlighting RockCreek’s local involvement, environmental stewardship, and core values.