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We’re Bagging Cotton!

**Transform Your Old Cotton T-shirts into Reusable Shopping Bags!**
Rock/Creek & Icebreaker Are Bagging CottonWe’re bagging cotton at Rock/Creek! Rock/Creek has teamed with [Icebreaker](, the New Zealand-based edgy, environmentally-driven leader in outdoor apparel made from pure merino wool to transform old cotton t-shirts into sustainable shopping bags. We’re inviting you to bring old cotton t-shirts into Rock/Creek’s Two North Shore location now through October 31st. Rock/Creek will transform the tee into a reusable shopping bag and you’ll receive $10 off an Icebreaker pure merino top of their choice.
“Who would have thought that soggy, shapeless cotton t-shirts would make such perfect nature-friendly reusable bags?” says Deb Boswell, marketing manager of Icebreaker. She added, “Similarly, many people don’t realize how perfect Icebreaker’s merino wool is in all types of weather. We hope Chattanoogans come in to ‘bag cotton’ and try on one of our ultra-fine merino t-shirts. They’ll feel for themselves why merino wool is a magic, all-season fiber.”
Come see a live seamstress transforming t-shirts into bags, and browse our beautiful collections of clothing made from merino wool.
The promotion runs now through October 31, 2008. Customers dropping t-shirts off at the store before Oct. 1st can pick them up on Oct 3rd. After the Oct 3rd the sewing will be done once a week and will be available for pickup the Friday after drop off.
Live seamstress in the store:
Saturday, Oct 3, Noon-6PM
[Rock/Creek at Two North Shore](
301 Manufacturers Road
Chattanooga, TN 37405
About Icebreaker
Founded in 1994 and based in Wellington, New Zealand, Icebreaker created an entirely new clothing category: merino outdoor clothing. The hand-picked merino wool, procured directly from the country’s Southern Alps, is transformed through the best technology, ethical manufacturing and environmentally sound practices into every Icebreaker garment. The Travel, Outdoor and Underwear apparel collections use ten distinct pure merino fabrics that silky soft, insulate beautifully, breath effectively, and don’t itch or hold odor. Now the largest merino apparel company in the world, Icebreaker is currently available at nearly 2000 stores in 24 countries throughout Europe, Asia, Australasia, and North America. For access to our online pressroom where you’ll find images and press releases contact [email protected]
About Rock/Creek
Rock/Creek, member of the Grassroots Outdoor Alliance, is an independent specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, and, Rock/Creek provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. With a dedicated staff of outdoor enthusiasts and gear experts, Rock/Creek offers only the very best outdoor apparel and equipment from top brands like Icebreaker and others to ensure that customers are comfortable and safe in the outdoors.

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