Chaco, Rock/Creek, and the Triple Crown Bouldering Series team up to help local climbers gain permanent access to one of the premier bouldering areas in the Southeast. Proceeds from custom sandal sales aid in Boat Rock land purchase.
Chattanooga, TN October 2, 2006 — Long recognized as major contributors to environmental and outdoor causes, Chaco and Rock/Creek announce today that they will offer custom Chaco Performance Sandals for purchase during the 2006 Triple Crown Bouldering Series in effort to raise funds to help secure access to one of the prime bouldering areas in the Southeast. A portion of the custom sandal proceeds will be donated to the Southeastern Climbers’ Coalition to help gain permanent access to and ownership of Boat Rock, a woodland area inside the metro of Atlanta with more than a half mile of unique egg shaped granite boulders.
Boat Rock has long been threatened by development, but with continued effort from the SCC and local citizens, the area is now a community park and green space. Currently, $12,000 remains to be paid on the mortgage, and many are working to make the final payments against the note.
In 2005, a similar effort from Chaco, Rock/Creek and The Triple Crown raised over $4,000 toward the purchase of Laurel Knob, a 1,200 ft. granite dome in Cashiers Valley located in the Highlands of North Carolina. Once threatened by development, Laurel Knob, renowned as the tallest crag east of the Mississippi River, is now owned by the Carolina Climbers’ Coalition and is open to hiking and rock climbing.
Chaco and Rock/Creek have quietly gone about the business of gaining and maintaining access to outdoor recreation areas for many years. Chaco, with help from regional outdoor retailers, will put close to $20,000 into direct action causes this year in the Southeast alone.
For every pair of custom Chacos sold, Rock/Creek and Chaco will donate $20 toward the purchase of Boat Rock. The custom Chaco Sandals will be available for purchase through the Rock/Creek website, RockCreek.com, and displayed at each venue of the Triple Crown Bouldering Series. The three-part series kicks off October 7 at Hound Ears in Boone, NC, moves on to Horse Pens-40 in Steele, AL, and concludes at The Stone Fort in Chattanooga, TN.
Rock/Creek is a specialty outdoor retailer with over two decades of experience in the Southeast. Along with its online shops, RockCreek.com and ClimbingGear.com, Rock/Creek Outfitters provides quality outdoor clothing and gear for a host of activities including kayaking, rock climbing, camping, hiking, trail running, and adventure racing. Rock/Creek is committed to making a positive impact on the environment. For this reason, it uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve access to the backcountry.
While many businesses focus solely on profits, Chaco seeks to follow the three steppingstones to sustainability: profits, people and the planet. They strive to minimize their environmental impact, better the lives of the people with whom they work and maintain healthy profitability so they can keep their initiatives moving forward. To further support their sustainability initiatives, Chaco donates three percent of after-tax profits to organizations dedicated to caring for people and the planet. They currently support the Conservation Alliance, the Sierra Club, American Whitewater, Leave No Trace, the Southern Utah Wilderness Alliance and many others.