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The North Face taxi offers choice: Unexpected adventure, or a normal day?

If offered the choice between adventure & a regular cab ride, would you see for yourself what the outdoors had to offer? That’s the challenge offered up here by The North Face. They drove around New York City, picking up random passengers and giving them the opportunity to choose between an unknown adventure and going about their normal day. This is a truly inspiring thought, and with over a million views so far on Youtube, obviously I’m not the only one inspired by this idea. What would you choose?

I love the music here, too. There are three songs listed:

“Hung Up”
Composers Clarke Nicholas and Cut One

“Now I’m Found”
National Skyline

“Next Gold” by Dilly Dally

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